MAGNOLIA- a brand, a concept, a lifestyle- Deep in the Heart of America

Waco, TX: Baylor University and hot weather in the summertime. Fort Hood is nearby.


Waco, TX: Home to Magnolia Marketplace at the SILOS. (Fixer-Upper) - 

...and a lot more fun than talking sports or politics.

Businesses need to be promoted, marketed, expanded, showcased, imagined and visionary.

Can you find my Waldo?

Joanna Gaines is a delightful, forward looking, competent designer and consummate business woman. She and Chip have a design team of their own, to be sure.

Chip's Corner (buy a wood pencil)

Chip has his "corner."

Their story touches hearts and appeals across multiple lines.
Family is the cornerstone, but Magnolia is a business; make no mistake about it.
And a TV show.

An estimate: 500 people inside, outside,all around the grounds...maybe more. The lines to pay were organized and multiple. Shopping bags were available for a price, as was everything else. Showcased superbly. They have maximized the value of a major hit television program.

Cotton stems - everywhere

      When a Grand Opening ancillary business on site has lines out the door, you know the concept is a hit. It's a bakery. Something sweet. Special. Named for paint colors, "shiplap," and magnolias. Lemon and lavender.
I watched Joanna sample the wares on Facebook.

    Taking elements of her style, using what I have, I'm excited to try a few crafty projects. I'll post the process and the result.

We stayed at Magnolia Marketplace about 90 minutes, me just wandering around. Marvin checking out the infrastructure and staying parked, basically in one location. He could see me and I could find him in the crowds. Yes, crowds. I got the t-shirt!

Joanna's design and style elements are for sale everywhere. Check out the photos.

Bakery: little white building.

     This couple has built an empire and are followed on TV, Facebook, Twitter, Instagram, etc...followed by older and younger couples, people of all age ranges and stations in life.
      Not everyone has built a multi-million dollar corporation from the ground up. But, everyone can simplify, simplify, simplify (Thoreau!) or (Emerson!). Love God, see and replicate beauty, love your spouse,  and honor family. That's their message and it has struck a chord...
                        deep in the heart of ....America.